SAMSUNG 98Q950R Flagship QLED 8K HDR Smart TV (2019) 98″

True 8K resolution

See the bigger picture and not the pixels with 4 times the resolution of 4K. Get closer with enhanced colours, texture and skin tones that make every seat the best in the house. Using machine learning, the technology is able to rapidly compare the image data it is receiving with millions of picture formulas that are stored in its ever-updating formula bank. It then recreates the image texture, edge definition and level of detail at a much higher resolution of up to 8K.

Quantum Processor 8K

Relax with a TV that adapts to give you the very best picture and sound. It automatically adapts to give you the very best sound and picture. It links easily to compatible smart devices and lets you control your home with your remote. When you’re seeking new programmes to watch, it will even provide you with new TV recommendations.

HDR 4000*

See incredible depth and detail in everything you watch. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled scene in pin-sharp clarity. With the highest brightness levels of any TV to date and with every frame optimised to perfection, the picture you see is as detailed as it is in the real world.

*The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions. ** HDR 3000 applicable to 55Q950R and 65Q950R.

Direct Full Array Elite

Exceptional viewing in all conditions with precise, pin-sharp contrast across the whole screen. Make every moment unmissable with pixel-perfect contrast, deeper blacks and captivating colour, thanks to precise backlight technology.

100% Colour volume*

The genuine cinematic colour is made from over a billion colours and shades. Samsung’s QLED is certified to deliver 100% colour volume. QLED technology, unlike others, is able to transform light into breath-taking colour without degradation over time.

*100% colour volume measured to DCI-P3 standard, certified by VDE.

Deeper Depth

See distance in a whole new way. Samsung QLED 8K Q950R’s high resolution shows you even the small details in every scene, giving you more depth and immersing you even further into a new 8K reality.

Perfect at all Angles

Experience a perfect picture, no matter where you sit. From the middle of the sofa to the armchair in the corner, everyone can see the brilliant picture.

Ambient Mode

Turn your TV screen into a decorative feature, displaying useful information, your own photos or by blending it into your surroundings. Just take a picture, upload it to your TV and blend it into your décor making the big blank screen a thing of the past

Near Invisible Cable

Only Samsung allows you to design your space free from clutter with one near-invisible optical cable for all your connections, so you place your TV anywhere you want it in your room.

Interact and control your TV with your voice

Bixby is an intelligent assistant that can help you manage your TV and home. Connect and control your compatible smart devices and home appliances from your sofa. QLED TVs work with Bixby, Alexa, Google Assistant and connect to your SmartThings*.