With XR OLED Contrast Pro, brightness is tuned for higher peaks and deeper blacks, so that details are never overwhelmed by shadow or lost in blown-out highlights. A temperature sensor detects the screen temperature and a Sony-developed heat diffusion sheet dissipates heat. This OLED TV A90J uses our Cognitive Processor XR to predict the temperature and precisely control light, so that pixels in bright areas are illuminated at the same time, for maximum performance.
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Whatever the content or source, you’ll enjoy entertainment close to 4Kresolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Paired with Sony audio equipment, our latest BRAVIA TVs bring you an immersive audio-visual experience with the outstanding XR picture and sound quality.
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.
Catch up with your friends and family on the big screen by connecting your TV to a camera. Compatible cameras are available from Sony, Logitech and more.
All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.
Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.
Actual look may differ depending on TV size.
A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.